In a move to promote state tourism, Arunachal Pradesh Chief Minister Pema Khandu shot for a video of himself driving a Royal Enfield bike. What’s more? He hasn’t just shot for video, but for real, the CM rode for 122 kilometres on the Royal Enfield Interceptor 650 i.e from Yingkiong in Arunachal Pradesh to Pasighat.
The whole concept is to promote Arunachal Pradesh state tourism and to highlight the fact that the state is a dream destination for biking and adventure sports. CM Pema Khandu has shared the video on his Facebook page much to everyone’s shock and surprise. The video and photoshoot of the CM on state tourism is going viral within no time he shared it on social media.
What’s more? It also looks like the whole state tourism promotion is integrated with the promotion of Royal Enfield Interceptor 650 which is some innovative promotional campaign to promote both – state tourism as well as the bike. It’s a win-win situation for both.
An attempt towards promoting #Arunachal as dream destination for #biking and #adventure sports! @YASMinistry @ArunachalTsm @tourismgoi @lonelyplanet_in @incredibleindia @KirenRijiju pic.twitter.com/Om6ZxGPZNO
— Pema Khandu (@PemaKhanduBJP) October 14, 2019